新常态背景下音乐产业与旅游产业的融合途径

The Integration of Music Industry and Tourism Industry Under the New Normal Background

新常态背景下,我国国民生活质量日渐提升,同时人们对娱乐休闲与精神文化的需求也在增长,以此促进了旅游产业的多元化发展,故而,将音乐产业与旅游产业相融合的音乐旅游产业应运而生。音乐旅游产业是指,将音乐产业有效的融入到旅游产业之中,以满足游客对旅游产业的需求,提升旅游产业的文化内涵,从而促进旅游产业的经济增长。因此,以音乐产业与旅游产业相融合为研究对象,研究音乐产业对旅游产业的价值,明晰旅游产业对音乐产业的意义,论述音乐产业与旅游产业融合存在的问题,提出新常态背景下音乐产业与旅游产业的融合途径,旨在促进两者的共同发展。

Under the new normal background, the quality of life of Chinese people is increasing day by day.At the same time, people＇s demand for entertainment, leisure and spiritual culture is also growing, which promotes the diversified development of the tourism industry. Therefore, the music industry and the tourism industry are integrated. The music tourism industry came into being. The music tourism industry refers to the effective integration of the music industry into the tourism industry to meet the needs of tourists for the tourism industry and enhance the cultural connotation of the tourism industry, thereby promoting the economic growth of the tourism industry. Therefore, taking the music industry and the tourism industry as the research object, studying the value of the music industry to the tourism industry, clarifying the significance of the tourism industry to the music industry, discussing the problems of the integration of the music industry and the tourism industry, and proposing the music industry under the new normal background. The integration of the tourism industry aims to promote the common development of the two.