区县级融媒体模式的探索与实践

Exploration and Practice of Convergent Media Model for County Level TV Station

在国家大力发展融媒体政策背景下,北京市昌平区传媒中心积极探索实践,遵循媒体融合传播规律,有效克服技术难点,结合区域发展实际提出了新的融媒体模式,在做强新闻资讯、紧贴民众需求精准引导舆论、畅通问政渠道、紧跟民众关切问题、丰富便民服务形式、紧追用户体验、做实民生服务、媒体舆论引导能力和公共服务方面有效地提升了效能。

Under the background of national media’s vigorous development, Changping TV Station actively conducts explorations and practices, follows the law of convergent media broadcasting, effectively overcomes technical difficulties and proposes a new media-integrated mode in combination with regional development. It strengthens news production, and closely guides the public opinion. It smooths political channels, and closely follows the public concerning. It enriches the convenient service, and focuses the user experience to serve people. The ability of public opinion guidance and public services have been effectively improved.