“两米阳台,栽种未来”都市菜园科普品牌培育与传播

Cultivation and Propagation of Urban Garden Science Popularization Brand Called "Two-meter Balcony,Planting Future"

结合广州市社会、经济、文化及蔬菜产业特色,本文介绍了"两米阳台,栽种未来"都市菜园科普品牌的培育理念,通过商标、专利、样板展示、教学课程等形式塑造品牌,通过各种科普活动、微信、报刊、电视等方式传播品牌。在品牌的培育与传播过程中服务了科普对象,激发其对相关学科的兴趣,并对未来都市菜园的发展进行了展望。

Under the background of the social,economic,cultural and vegetable industry characteristics of Guangzhou City,the concept of urbangarden science popularization brand called ＂two-meter balcony planting future＂ was introduced in this article.The science popularization brand wascreated by trademark registering,patent application,demonstration,and the teaching courses.The science popularization brand was propagated by aseries of science popularization activities,wechat,newspapers,periodicals and TV.In the process of brand cultivation and propagation,the interests ofaudiences were stimulated.Finally,the future development of urban garden was also prospected.