我国共享住房运营中影响消费者满意度的因素及策略研究

Research on Factors and Strategies Affecting Consumer Satisfaction in China's Shared Housing Operation

作为共享经济模式下的新业态,共享住房为消费者的出行住宿提供了更多个性化的选择。文章通过研究共享住房运营中影响消费者满意度的五个因素:房源品质、服务质量、安全体系、点评机制和社交属性,并提出提高消费者满意度的策略,以促进共享住房良性可持续运营。

As a new form of sharing economy, shared housing provides more personalized choices for consumers＇ trip accom- modation.This paper studied five factors that affect the satisfaction of the consumer in the shared housing operation：the quality of the housing, the quality of service, the security system, the review mechanism and the social attributes, and puts forward the strategies to improve the satisfaction of the consumers so as to promote the sustainable operation of the shared housing.