基于微信传播指数WCI的省级科技主管部门政务微信公众号研究——以“科技湖南”为例

Study the Public Number of WeChat in Provincial Science and Technology Departments Based on WeChat Communication Index (WCI)——Take "Science and Technology Hunan" as An Example

文章基于自媒体WCI传播指数对科技政务微信公众号的开通、WCI月排名、热文等情况进行综合分析评价,以湖南省科技厅微信公众号"科技湖南"为案例进行实证调研,客观呈现与解读"科技湖南"的发展现状与存在问题,针对存在的问题对科技政务微信从优化推送内容,转变表达方式,创新传播形式,提高用户体验等方面提出对策建议。

Based on the self-Media WCI communication index, this paper made a comprehensive analysis and evaluation of the opening of the public nmnber, the monthly ranking of WCI and the hot text of the Wechat for Science and Technology Administra- tion.Taking ＂Science and Technology Hunan＂ as a case study, this paper objectively presented and interpreted the current situa- tion and existing problems of＂Science and Technology Hunan＂ development.Aiming at the existing problems,this paper put for- ward some countermeasures and suggestions on optimizing the content of push, changing the way of expression, innovating the form of communication and improving the user experience..