反腐倡廉政策的柔性传播探析

To Analyze the Flexible Transmission of Anti-corruption Policies

柔性传播指以一种温和、友善的姿态和行为方式进行传播,通过一些非硬性传播特质来实现的传播策略。柔性传播不仅可以满足新媒体时代受众求新求异的心理,而且可以满足受众的参与需求,同时符合现代受众的娱乐化心理,是今后政策传播的大趋势。对新时代反腐倡廉政策的传播情况进行深入分析,可以发现我国反腐倡廉政策传播取得的不错效果跟柔性传播方式的使用有密切关系。因此,在今后传播反腐倡廉政策时要重视柔性传播策略的应用,努力实现传播主体的多元化、传播内容的柔和化、传播样式的多样化和传播受众的细分化。

Soft Communication means that using a kind of soft and friendly ways to carry out policy.Flexible transmission can not only meet people’s fresh feelings,also meet public’s entertainment in this new media time.We can found that anti-corruption policies do the good job through analyzing the transmission of anti-corruption policies,all of this because using soft and friendly ways to carry out policy.In conclusion,when government carry out policy in the future,they must pay more attention to Soft Communication,think about the diversification of public,the soft-oriented of content,the diversification of transmission and the classification of people.