摘要
通过分析陕西省周至县猕猴桃产业发展存在的问题,找出了周至县猕猴桃产业发展的新路子,提出了周至县猕猴桃在对外宣传、产品质量提升、产品包装多样化及销售渠道拓展等方面的对策方法,可为周至县猕猴桃产业发展提供理论参考。
Through analysis of problems in development of kiwifruit industry in Zhouzhi county,Shaanxi province,a new development way of kiwifruit industry in Zhouzhi county was found out,some new promotion strategies in external publicity,product quality improvement,product packaging diversification,sales channels and other aspects were put forward,that could provide theoretical reference for development of kiwifruit industry in Zhouzhi county.
作者
王粉萍
WANG Fenping(Shaanxi Polytechnic Institute,Xianyang Shaanxi 712000,China)
出处
《农业工程》
2018年第7期137-139,共3页
AGRICULTURAL ENGINEERING
关键词
推广
策略
包装多样化
产业树
双向模式
promotion
strategy
packaging diversity
industry tree
two-way mode
