关于体育消费发展的研究

Research on Sport Consumption Development

随着国家经济实力的增强,国民生活水平提高,体育消费作为一个新的消费增长点已经吸引了整个社会的关注,参照发达国家的体育消费情况,当经济发展到一定程度,人们在满足了基本的生活消费后,就会开始向体育消费增加支出。在当前社会发展阶段,我国的体育产业发展的还不成熟,国家提出2025年五万亿的目标,是我们的一针"强心剂",因此,对体育消费的研究必不可少,不断完善体育消费市场,加快发展体育产业。

With the economic power progress and living standard improvement, sport consumption, as a new consumption growth point, is drawing attention from the whole society. According to the sport consumption status of developed countries, when economy grows to a certain degree and peoples’ basic consumption need is satisfied, sport consumption increases. In the current phase, sport industry development in China is under developed. The 50 billion goal in 2025 provides hope to everyone. Therefore, research on sport consumption is necessary for perfecting sport consumption market and speeding up sport industry development.