高校体育文化建设的创新路径——基于新媒体的视角

College Sports Culture Construction Innovation Path——Based on the Perspective of New Media

新媒体为高校体育文化建设带来了全新的技术生态环境,在高校体育文化创新方面产生了新的推动力,也为高校体育文化建设带来了新挑战。在分析这些挑战的基础上,提出了高校体育文化建设的路径:搭建高校体育文化交流的新媒体平台;引入"议程设置",增强高校体育文化的渗透力、吸引力;加强培训,提高体育文化培育者对新媒体运用能力;构建基于新媒体的高校体育文化传播体系等。

The wide application of new media in colleges and universities has brought brand new technical ecological environment, which produces new driving force to college sport culture innovation and brings new challenges. By analyzing these challenges, college sport culture construction path is put forward, which includes building new media platform for college sport culture communication; bringing in ＂agenda setting＂ to enhance the power and attractiveness of college sport culture; focusing on training to promote new media application capacity of culture raiser; as well as constructing college sport culture spread system based on new media.