浅谈企业赞助中的体育营销战略

The Sports Marketing Strategy in Enterprises Supporting

体育营销为企业带来品牌的知名度和美誉度,改善企业和政府及社会团体的关系,又能促进企业产品的销售,针对我国企业的体育营销中存在的问题要采取相应的策略,即选择合理的赞助形式,注意连续性和节奏性,以及与其他营销策略的整合并且要坚持创新。

Sports marketing brings popularity degree of the brand and good reputation degree to enterprises,improve the relation between enterprises,government and public organization,promote the sale of the enterprise products.For the questions of our sport marketing we should adopt the corresponding tactics,namely choose the rational patronage form,pay attention to continuity and rhythm,and adhere to innovation with the whole amalgamation and wanting of the tactics of other marketing.