商业贸易类展示中的文化

In commercial trade class demonstration culture

本文针对时下商业贸易性展会持续升温,密集而浮躁,缺乏文化品味的现状,结合专业特点,在理论基础上提出了打好“文化牌”,文化是精髓,文化是“卖点”的主张。

This essay focuses on the situation of commercial trade exhibition that more and more,concentration,im- perviousness,lacking cultural quality and heavy feelings,view of culture is core and culture is point is put out on the basis of theory.Combinating many examples that argued by pros and cons,An exhibition that lacking cultual quality can not support marked sale and market position.