摘要
作为一种应用文体,广告英语已逐渐形成了其独特的文体风格。本文从英语修辞学的角度出发,从音韵、词义和结构三个方面对广告英语常用的修辞手法及其艺术效果进行了粗浅的分析。
As a kind of practical writing,advertising English has formed its unique stylistic features.From the angle of English rhetoric,this paper mainly discussed the commonly used rhetorical devices and their artistic effects in advertis- ing English in terms of phonetic,lexieal and structure.
出处
《长春理工大学学报（高教版）》
2006年第1期38-40,共3页
Journal of Changchun University of Science and Technology
关键词
广告英语
修辞手法
艺术效果
advertising English
rhetorical devices
artistic effects
