企业开展竞争情报研究的意义

Significance of the Competitive Intelligence Study for Enterprises

竞争情报可以为企业创造竞争优势,了解和掌握竞争者的未来动向或运行状况和能力,就能为企业及时提供应对的策略和方案；对企业的发展战略、运营效率、科研生产、行业竞争态势进行动态的分析和研究,就能支持企业管理层或职能部门的关键决策。

The competitive intelligence,which can create the competitive advantages for a company,play a very im- portant role for the managers to understand the future developing trend,the current operating situation of the company .With the help of the competitive intelligence,the enterprises can work out their strategic policies and find out the bet- ter solutions for the competition.The study of the competitive intelligence can help improve the operation efficiency, learn the research and development work and dynamic changes of the industries development they engaged in.It can also provide the technical support for the managers in making their decisions in the operation and management of enter- prises.