从掉渣烧饼看中国特许经营的发展

From Diaozha Baked Look At the Development of Franchising of China

曾经名不见经传的湖北土家掉渣烧饼在一夜之间迅速蹿红,从门庭若市到门可罗雀,掉渣烧饼的命运从一个侧面呈现出目前特许经营已多行业、市场化、国际化的趋势．随着中国加入WTO,市场开放程度的加大,我国特许经营也面临着机遇和挑战。为了加快特许经营的发展,一方面要积极引进、借鉴、吸收国外成功的经验和好的做法；另一方面要结合本地实际情况,探索一条行之有效的特许经营发展新路子。

Once the Hubei Tuchia nationality Diaozha baked had not well-known home bun overnight rapidly rising to become popular all at once between a night,the fate of Diaozha baked showing the franchising has many industries, marketization and internationalization trend.With China's join the WTO,the increasing openness of markets,My franchising also faces many opportunities and challenges.To speed up the development of franchising,on the one hand,we should actively introduce,emulation foreign success stories and good practices; On the other hand,we should integrate local realities,and explore a new path of development of effective franchising.