书法艺术在标志设计中的运用

On the Application of Calligraphy Art to Symbol Design

标志设计中的表现手法有文字、具象和抽象图形的运用,以及多种表现手法的综合运用。其中书法艺术的运用不仅将为标志设计提供了取之不尽的创意源泉,而且独具风格,有良好的视觉冲击力和艺术感染力。本文从书法艺术的形体、风格、审美意识等角度进行阐述,让书法艺术以独特的艺术形式和艺术内涵在标志设计中表现出独特的魅力。

As it is well known that there are many forms of expression means to be utilized in the symbol design, which includes the writing,the embodiment and the abstract graph utilization,as well as synthesis utilization.Among them,the application of calligraphy art not only has provided the inexhaustible creativity fountainhead for the symbol design,but has displayed its unique style,with the good visual impulse and the artistic power.Based on this,this ar- ticle elaborates the application of calligraphy art to art physique,style,esthetic consciousness and so on,with the in- tention to make the calligraphy art display its unique charm by its unique artistic form and its artistic connotation in the symbol design.