期刊文献+

论低碳经济条件下的企业低碳营销 被引量:8

原文传递
导出
摘要 随着地球资源的不断开发,很多不可再生资源已濒临枯竭,同时近年来由温室效应而导致的全球变暖现象也越来越严重,因此走低碳经济之路已经在世界各国之间形成了共识。以此通过对低碳经济条件下的企业低碳营销进行粗浅的分析,并有针对性地提出几点有效措施,以为今后的研究提供一定的参考。
作者 王守敬
出处 《长春理工大学学报(高教版)》 2011年第3期45-46,共2页 Journal of Changchun University of Science and Technology
  • 相关文献

同被引文献57

  • 1李敏.低碳经济下的营销新策略[J].中国商界,2010(4):158-159. 被引量:4
  • 2ALS MADI Sami. Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian Consumers[J ].Journal of Promotion Management, 2008 ( 10):1049-1056.
  • 3BANISTER David, HICKMAN Robin. Low-carbon transport in a developed megalopolis: the case of London [J].Transportation Research, Economics and Policy, 2011 (3) :41-52.
  • 4Huang P S, Shih L H. Effective environmental management through environmental knowledge management [ J ]. International Journal of Environmental Science and Technology,2009,6( 1 ) :35 -50.
  • 5Sami Alsmadi. Green marketing and the concern over the environment: measuring environmental consciousness of jurdanian consumers [ J ]. Journal of Promotion Management,2008 (10) : 1049 - 1056.
  • 6Bing Chen. The regulation analysis of low - carbon orienta- tion for China land use [ J ]. Computer and Computing Technologies in Agriculture IV,2011,347 (5) : 602 - 609.
  • 7David B, Robin H. Low - carbon transport in a developed megalopolis : the case of london [ J ]. Transportation Research, Economics and Policy, 2011 (3) :41 - 52.
  • 8Woodruff R B. Customer value:the next source for competitive advantage [ J ]. Journal of the Academy of Marketing Science ,2003,25 (2) : 139 - 153.
  • 9Alsmadi S. Green Marketing and the concern over the environment, measuring environmental consciousness of Jordanian consumers [J ]. Journal of Promotion Management,2008 (10) : 1049 - 1056.
  • 10David B,Robin H. Low-carbon transport in a developed megalopolis: the case of London [J]. Transportation Research,Economics and Policy ,2011 ( 3 ) :41 - 52.

引证文献8

二级引证文献11

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部