农村电子商务产业集群协调创新发展对策——以陕西省农村地区为例

Countermeasures for Coordinated Innovation and Development of Rural E-commerce Industry Clusters Taking Rural Areas of Shaanxi Province as an Example

电子商务属新兴产业,对于改变人们的生活模式起到了十分关键的作用。但在多数农村地区还处在发展的初级阶段,力量较为薄弱,因此必须通过产业集群的方式构建较为稳定的集群系统,有效提升产业集群的竞争能力。在产业集群发展的过程中还需要不断进行创新,扩大合作领域,并对技术和人才等多个方面加强管理。该文主要以陕西省农村地区为例,对集群创新提出了一些合理化的建议,并从创新的意义、结构及形成方式等方面进行分析,为农村地区电子商务产业集群协调的发展提供指导。

E-commerce is an emerging industry and plays a key role in changing people＇s lifestyles. However, in most rural areas, it＇s still in initial stage of development, and its strength is relatively weak. Therefore, it＇s necessary to build a relatively stable cluster system through industrial clusters and effectively enhance competitiveness of industrial clusters. In the process of industrial cluster development, it＇s necessary to continuously innovate, expand cooperation areas, and strengthen management of technologies and talents. Taking rural areas of Shaanxi province as an example, some reasonable suggestions for cluster innovation were put forward. Significance, structure and formation of innovation were analyzed. Guidance for coordinated development of e-commerce industry clusters in rural areas were provided.