摘要
网络经济,作为一种新兴的经济模式,在现代经济生活中发挥着日益重要的作用;与此同时,它又与传统经济模式存在较大差异。伴随着微信用户的壮大,微信营销模式的崛起也成为网络经济的重要组成部分。文章通过数据分析、案例分析等方式,研究微信营销进入网络市场后因规则界定不清导致的微信营销市场的混乱及其引发的系列问题,并提出从平台自身、线上与线下联系、制度规范三个方面对私人准入规则划定更为明确的界限,从而促进网络经济的发展。
As a new econonfic model, the cyber economy is playing an increasingly important role in the modern econonfic life. At the same time, there is a great difference between the traditional econonfic models with it. With the growth of WeChat users, the rise of WeChat marketing has also become an important part of network economy. In this paper, we＇re planning to indicate market chaos and other issues due to the indistinct rules by datas and examples analysis. Besides, we are going to put forward a more specific line towards private rules ,and to improve the development of e-economy.
作者
余子怡
YU Ziyi(School of the Law,Central South University,Changsha Hunan 410000,China)
出处
《重庆文理学院学报（社会科学版）》
2018年第6期96-103,共8页
Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)
关键词
网络经济
私人准入规则
国家监管
微信朋友圈
cyber economy
private rules of access to the network market
national supervision
Wechat marketing
