认知心理学视角下中华文化国际传播路径研究

Study on the International Communication Approaches of Chinese Culture from the Perspective of Cognitive Psychology

中华文化国际传播的路径研究为有效弘扬中华文化提供了具体的解决方案。实施有效的文化传播范式,能够提升中华文化对外传播的效果,从而加快我国实现中华民族伟大复兴的中国梦的进程,推进"一带一路"建设,促进人类命运共同体的构建。目前中华文化对外文化推广研究主要从传播学的角度进行探讨,较少从认知心理学视角研究对外文化传播。认知心理学的信息加工理论和记忆的建构本质有助于了解外国民众加工和存储文化信息的特点,为中华文化的传播提供有效途径。为此,应运用认知策略,促使外国民众深入加工中华文化信息;采用记忆策略,提高外国民众存储中华文化信息的能力;搭建实践平台,促进外国民众提取中华文化信息,加快中华文化的国际传播。

Study on the international communication approaches of Chinese culture provides specific solutions for publicizing Chinese culture. Effective communicafion paradigm of culture improves the effects of international communication of Chinese culture, speeds up the process of the Chinese dream of the great rejuvenation of the Chinese nation, strengthens the construction of ＂the Belt and Road Initiative＂, and promotes to build a human community with shared destiny. The present research on international communieation of Chinese culture is mainly from the perspective of conmmnication, and seldom analyzes it from the perspective of cognitive psychology. Information processing theory and construction of memory enables us to understand the characteristics of how the foreigners process and store cultural information, and offers effective approaches for conmmnication of Chinese culture. Therefore, cognitive strategies need to be applied to help foreigners to process the Chinese cultural information deeply; memory strategies need to be used to promote foreigners to store the Chinese cultural information; practical platform needs to be built to promote foreigners to extract information so that international conmmnication of Chinese culture could be improved.