从欧洲健身市场发展看我国健身市场发展趋势

Development Trend of Chinese Fitness Market Viewed from European Fitness Market

Europe Active联合德勤发布了欧洲健身健康市场2018年度报告,对欧洲健身健康市场目前的发展现状作了分析。通过对报告的研究总结,发现目前欧洲健身市场仍处于继续增长时期,但与此同时也出现了低成本运营、市场细分的新态势。结合当前我国健身市场发展现状,作出以下预测:未来我国健身市场的规模将继续扩大、"线上+线下"成为新的潮流、智能化成为新的发展动力以及市场将更加细分和集中。

The Europe Active issued the 2018 annual report of European fitness market and analysed the current develop- ment of European fitness market. The current European fitness market is still developing and has the trend of low cost and classification of market. Based on the current situation of fitness market in China, the paper proposes that the fitness market in China will develop with online and offline model. Intellectual development will become the new developing drive. The market will become more classified.