大数据背景下高职类院校网络舆情管理机制研究——以无锡市为例

Research on Network Public Opinion Management Mechanism of Higher Vocational Colleges under the Background of Big Data——Taking Wuxi City as an Example

随着大数据时代的来临,日渐先进的互联网络技术为无锡市高职类院校网络舆情管理提供了新的思路。本文从大数据背景下高职类院校网络舆情的基本特征入手,分析无锡市高职类院校网络舆情管理存在的问题,并从学生思想动态掌握、舆情监管体系建设以及舆情管理队伍培养等方面探究无锡市高职类院校网络舆情管理的未来出路。

With the advent of the era of big data, the increasingly advanced Internet technology has provided new ideas for the network public opinion management of vocational colleges in Wuxi. This paper starts with the basic characteristics of network public opinion in higher vocational colleges under the background of big data, and analyzes the problems existing in the network public opinion management of vocational colleges in Wuxi, and from the dynamics of students＇ thoughts, the construction of public opinion supervision system and the training of public opinion management team to investigate the future of network public opinion management in vocational colleges in Wuxi.