全域化视角下旅游促进江门文化软实力建设研究

Research on Building Jiangmen's Cultural Soft Power by Promoting Tourism in the Global View

全域化视角下,城市旅游凭借资源有机整合、产业融合发展、社会共建共享、文化柔性传播在江门城市文化软实力构建中具有文化资源、文化动力、文化保障和文化介质等四方面的重要文化价值。江门城市旅游通过旅游文化资源的开发、旅游文化内容的生产、旅游与文化创意的融合、旅游与科技创新的融合、宜游宜居的文化共享、旅游文化的柔性传播等分别作用于文化向心力、文化生产力、文化创造力、文化创新力、文化保障力、文化传播力等文化软实力核心要素,为江门城市文化软实力的体系化建构提供可行路径。

In the global view,urban tourism has important cultural value in terms of cultural resources,cultural power,cultural guarantee and cultural media in building up Jiangmen's cultural soft power by means of organic integration of resources,integrated development of industries,social co-construction and sharing,and cultural flexible dissemination. Jiangmen city's tourism can act on the core elements of cultural soft power including cultural centripetal forces,cultural productivity,cultural creativity and cultural innovation,cultural support and cultural transmission through the development of tourism cultural resources,the production of tourism cultural content,the integration of tourism and cultural creativity,the integration of tourism and scientific and technological innovation,the cultural sharing conducive to travel and habitation,and the flexible dissemination of tourism culture and provide a feasible path for the systematic building of Jiangmen City's cultural soft power.