古村落旅游目的地居民旅游感知研究——以广州番禺沙湾古镇为例究

A Study of the Tourist Perception of Ancient Villages as Tourism Destinations

近年来,古村落旅游成为旅游新热点。旅游目的地居民的旅游感知研究有利于促进古村落的可持续发展。以广州番禺沙湾古镇为例,通过实地调查收集数据,运用SPSS24. 0软件进行数据分析,从旅游经济影响、社会文化影响、环境影响三个维度对古镇居民的旅游感知进行相关分析,并从社会人口特征角度对影响居民感知因素进行差异性分析,最后总结古镇居民对旅游影响的感知,并针对古镇可持续发展提出对策。

In recent years,ancient towns have become hot tourist attractions. Studying perception of residents in tourist destinations is conducive to promoting the sustainable development of these ancient villages. This paper takes Shawan Ancient Town in Panyu as an example. A field investigation collected the data which were analyzed using the SPSS software. A correlation analysis of the residents' perception from the three dimensions of tourism economic impact,social and cultural impact and environmental impact was conducted and a difference analysis from the perspective of social demographic characteristics was made. Finally,the residents' perception of tourist impacts was summed up coping measures for the sustainable development of ancient towns were puts forward.