突发自然灾害的微博舆论影响与引导——以四川雅安地震为例

The Effect and Guidance of Micro-blog Public Opinion in Sudden Natural Disasters： The Earthquake in Ya ＇an of Sichuan Province for Example

微博以其信息发布的即时性、较强的交互性和不受空间限制的移动性等优势成为公众信息交流的重要平台，同时也成为影响网络舆论的新力量。微博的出现和发展给突发自然灾害中的舆论引导带来机遇和挑战。本文以四川雅安地震为例，梳理其微博舆论的生成演变过程，分析微博舆论的影响，并探究突发自然灾害中的微博舆论引导策略。

With its information release of immediacy, strong interactivity, and being unlimited by the space of the advantages of the mobility, micro-blog has become an important platform for people, and it has also become a new torte to influence network public opinion. The emergence and development of micro-blog brings opportunities and challenges to the public opinion guide in sudden natural disasters. This paper takes the example, combs the evolution process giant earthquake in Sichuan province as an of micro-blog public opinion, analyzes the impact of micro-blog public opinion, and explores the micro-blog public opinion guide policy of sudden natural disaster.