中国传统节日文化在食品包装设计中的运用探究

RESEARCH ON CHINESE TRADITIONAL FESTIVAL CULTURE IN APPLICATION OF FOOD PACKAGING DESIGN

传统节日作为见证我国几千年文化发展的重要组成部分,是人们精神文明的寄托。但在当今社会的现代化发展中,西方元素不断渗透,传统节日文化不断萎缩。本文概述了中国传统节日文化在食品包装设计中运用的意义,就传统节日文化如何在现代食品包装中运用进行了探究,以此实现中国传统节日文化与食品包装的深度结合,达到传承传统节日文化以及食品包装的独特创新。

As an important part of cultural development of our country for thousandsof years, traditional festivals is the trust of spiritual civilization. But in presentdevelopment of modern society, Western elements are constantly penetrating andtraditional festival culture is shrinking. In this paper brief is given to the signicanceof Chinese traditional festival culture in application of food packaging design andresearch to how its application is in modern food packaging, so as to realizetheir deep combination and inheritance of traditional cultural festivals and uniqueinnovation of food packaging.