摘要
2014年，微信发展呈现出用户人数持续增加、功能多向拓展、涉足多重社会领域等一系列特点。本文在概述微信总体发展状况的基础上，从媒介生态、电子政务、电子商务、谣言、社会公益、流行文化、城市形象等角度对微信的发展形态与特征进行了总结，并对2015年微信发展情况进行预测。
In 2014, the developments of WeChat presents a series acteristies, sueh as the sustained growth of the number of users, multi of ehar - directional expansion of software＇s functions and being involved in multiple social field. Based on the overview of WeChat＇s development situation, this report sums up its characteristics from different angles, government, e - commerce, rumors, public such as like the media ecology, e image and so on. At last, this report forecast in 2015. welfare, popular culture, the city＇s development prospect of WeChat
出处
《新媒体与社会》
2015年第1期99-123,共25页
New Media and Society
基金
上海交通大学舆情研究实验室的阶段性成果,课题负责人: 谢耘耕
课题参与者: 于倩倩、宋文俊、段爽、岳盛、任乐天、庞洋、熊烨
关键词
微信
发展状况
趋势预测
WeChat
Development status
Trend forecast
