新媒体环境中商业模式的演变发展

The Evolution of Business Model in the New Media Era of China

以互联网为代表的新媒体为中国经济的转型和发展注入了活力。为了呈现新媒体环境中商业模式的演变轨迹和基本特征,本文选取了中文门户网站、中文搜索引擎、电子商务以及互联网金融四种基于互联网的主流商业模式,通过与国内典型案例紧密结合的方式,呈现了上述互联网产品或服务的发展演变、盈利模式、运营模式。

During the transition period,the new media,especially the internet,has energized the Chinese economy. By combining with the typical cases in China closely,this paper selected four mainstream business models based on the internet,including the Chinese portals,Chinese search engine,e-commerce and internet financial,to present the basic features and evolution path of the business models in the era of new media. Furthermore,this paper reviewed and discussed the development of the profit pattern,the operation mode,etc.,of the internet products and services mentioned above.