新媒体环境中国民文化生活的变迁

Study on the Change of National Cultural Life in the Environment of New Media

新媒体文化尽管在品质、品格、品位上难以同精英文化或者高雅的传统文化相提并论,但随着以互联网技术为核心的新媒体对整个中国文化生态的全方位渗透,这种文化的影响已经遍布国民文化生活的方方面面。为了呈现当今中国人的文化生活图景,本文选取阅读、旅游、时尚、游戏四大有代表性的国民文化生活展开讨论,重点介绍新媒体环境中网络文学、旅游业、时尚业、网络游戏的演变发展。

Although the new media culture can＇t put on a par with elite or elegant traditional culture in quality, character and grade, the influence of this culture has spread all over the national cultural life with the full range penetration of the new media based on the internet technology as the core to cultural ecology. In order to present a picture of today＇s Chinese people cultural life, this paper discusses four representative people cultural life ： reading, travel, fashion, games focusing on the development of network literature, tourism, fashion industry and network games in new media environment.