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使用与满足、关系、符号:微信红包传播中的社交新态研究 被引量:1

Use and Satisfaction, Relationship, Symbols: Research on the Social New State in WeChat Red Envelope Propagation
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摘要 本文以微信红包活动为例,选取了十个不同类别的微信群,通过深度访谈和网络民族志的方法,从红包游戏到熟人社交、"数字"红包到社交新态、符号互动到关系维系三个角度探究微信红包传播对人际交往的影响。研究发现,微信红包活动拓展了传统的人际交往范围,传统社会等级、关系和仪式在某种程度上被重新建构。此外,微信红包的传递主要基于自愿,使得传受双方在一定程度上卸去了人情交往中的情感包袱。文章最后对微信红包的发展进行了深入思考。 Taking WeChat red envelope activities as the object, the paper selects ten different types of WeChat groups, analysising the impact of WeChat red envelope to interpersonal communication by depth interviews and online eth- nography from WeChat red envelope red envelopes to new social state, and nance. The paper found that WeChat scope of the traditional interpersonal, games to social acquaintances, "digital" symbolic interaction to relationship mainte- red envelope activities has expanded the and traditional social hierarchy, relation-ships and ceremony, to some extent, have been constructed. In addition, the transfer of WeChat red envelope mainly based on voluntary, making both sides who take part in the red envelope activity lift the emotional baggage in human communication to a certain extent. Finally, the paper carries on the deep think- ing on the development of WeChat red envelope activities.
作者 郭云涛 Guo Yuntao
出处 《新媒体与社会》 2015年第2期222-231,共10页 New Media and Society
关键词 微信红包 关系维系 人际传播 熟人社交 符号互动 WeChat red envelope Relationship Interpersonal communication Social acquaintances Symbolic interaction
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