基于地理位置服务的社交媒体中的自我呈现——以移动社交工具陌陌的个人页面为例

Self-presentation in Location-based Social Networks——A Study of Personal Page in Mobile Social Networking Tool “Momo”

社交媒体研究领域已累积相当数量之文献讨论自我呈现行为,但对基于地理位置服务的社交媒体的自我呈现研究仍少讨论。本研究通过测量用户在陌陌个人页面上展示的信息,分析用户基于陌陌的自我呈现行为。研究发现,陌陌用户愿意展现自己的真实图片,在图片中使用特技,透露包括个人签名、职业、个人基本信息、经常去的地方等基本资料。同时年龄、性别变量等对自我呈现行为有一定影响。本研究对用户基于地理位置服务的社交媒体的自我呈现行为进行分析,为今后学界的深入研究提供一定参考。

The field of social media research has accumulated a considerable amount of discussing self-presentation,but the studies about location-based social networks are still less. The study examined the role of self-presentation on Momo pages through the information users post on their sites. The research found that Momo users were more comfortable with posting the broad pieces of information,like their real pictures,personal signature,professional,self-introduction and common place they want to go. Age and gender were major predictors of how much information people revealed about themselves. This study contributes to an understanding of self-presentation in location-based social networks,also provides certain reference in future research.