摘要
2012年微博发展进入平稳期,继续在中国舆论市场保持巨大影响力。本报告在研究2012年微博总体情况基础上,从微博与公共舆论、网络问政、传统媒体、意见领袖、谣言、社会动员与社会生活方式等方面系统地分析了本年度微博的影响力,并预测了2013年微博发展趋势。
2012 is the year when microblog developed stably, microblog continues to maintain the tremendous influence of public opinion market in China. This report researches the overall situation of microblog in 2012. On the basis of that, the report analyzes the influence of microblog systematicly from many aspects in this year, mobilization, and microblog in 2013 including its relation marketing, traditional social lite style, and to public opinion, policy making via inmedia, opinion leader, rumor, social then predicts the development trend of
出处
《新媒体与社会》
2013年第2期153-178,共26页
New Media and Society
关键词
微博
公共舆论
网络问政
营销
传统媒体
意见领袖
谣言
社会动员
Microblog
Public opinion
Policy making via internet
Marketing
Traditional media
Opinion leader
Rumor
Social mobilization
