2003—2014年网络舆论事件梳理及传播态势分析

The Study of Network Public Opinions——Based on an Analysis of Internet Events（2003-2014）

为把握网络舆论的产生、发展规律,格局变化和功能分野,探究其与社会发展的互动关系,本文基于大量的案例和数据材料对2003—2014年发生的672起重大网络舆论事件进行系统梳理与实证分析,找出十余年间网络舆论事件的数量、类型、空间分布和所涉群体的规律,从传播者、受众、传播内容、传播渠道、传播效果等方面总结其传播特征。研究发现,在新媒体语境下,网络舆论事件的传播态势呈现＂受传复合化＂＂渠道集成化＂＂内容立体化＂＂效果显性化＂的趋势,网民通过虚拟空间进行的信息传播、评价,并在现实社会中的行动参与,造就了一个个＂媒介奇观＂。

To grasp the formation of public opinion on the internet,to master the laws of its development,the changes of pattern and the function,to explore the relationship with society,this paper is based on systematic and empirical analysis that makes a detailed analysis about 672 major network public opinion cases occurred from 2003 to 2014. Firstly,the research dimensions of networkpublic opinion cases are as follows： the number,type,spatial distribution and groups. Secondly,we summarize its dissemination in the aspects of disseminator,audience,content,channels and the effect. Finally,this paper outlines the following dissemination features and trends： in the context of new media,disseminators and audience present compound. And channels are different and wide with various content. What＇s more,the dissemination effect is totally dominant. As a result,a new ＂media spectacle＂will be created through the dissemination of information in virtual space or with the action and participation in the realistic society.