微博大V论战的传播行为及特征研究

Research on the Behaviors and Characteristics of Communication of Debate From the Very Important Verified User on the Microblog

本文对微博大V论战的概念进行界定,认为其存在公共领域的诉求与自由主义的抗争,是一场再中心化过程中的＂祛魅＂运动。发生于非显性关注大V之间的微博论战存在媒介作用,具有＂显舆论＂的非理性表达、协商式民主公开论辩的失范、极化状态的网络狂欢等特征。对称性传播对＂沉默的螺旋＂的消解作用、＂精英戾气＂与利益买卖的恶性循环和文化消费中的娱乐化倾向助长了名人效应下大V的暴力表演。本文认为,公共平台上用户之间的交往应以理性为基础。自律与他律相结合,微博大V的名人效应和传统媒体权威性进行联合议程设置,恰当引导舆论,消解微博对战所引发的负效应。

This paper defined the debates which are interwined with appeals coming from public sphere and conflicts of liberalism among the very important verified accounts and considered them as disenchantment. The mediums existed in the debates among the accounts on the microblog who didn＇t follow each other and the communication behaviors are charactered by the irrational expression of the public opinion on the internet,the anomie in the arguments that is negotiated,public and democratic and the carnivalization of network in the polarized state。It considered that the communication among the users on the public platform should be based on reason. The very important verified users are supported to combine self-discipline with heteronomy,with the joint agenda-setting of the function celebrity effect and the authority of traditional media. Because of the cooperation,the public opinion could be guided which is beneficial to clear up the negative effects coming from the debates.