B站弹幕中对真人秀节目“卖腐”现象的再生产与解读——以《极限挑战》为个案研究

The Analysis of Danmaku Reproduction and Interpretation of X Challenge of Selling Bromance in Bilibili Station

近年来，中国综艺节目借着韩国综艺节目的东风，涌现出许多同质化的节目。许多综艺节目为了提高自己的收视率以及打响知名度，招揽受众关注，以官方节目“兄弟情”为招牌，打着“卖腐”的擦边球，借此吸引潜在的“腐女”受众群。基于此，本文以B站的弹幕评论为视角，探析娱乐真人秀节目《极限挑战》中“卖腐”现象的再生产与二次加工，并试图解析“腐文化”被工业化之后与自发而成的粉丝受众社群之间的“话语权”的争夺和二元对立关系。研究发现，最终节目通过腐向情节的剪辑吸引浅层次“腐女”受众扩大受众群，而受众也通过对这种腐向情节进行再生产与重新解读，从而获得自身的快感，双方互相利用、互相消费，形成一种互利共生的局面。

Recently, A great deal of Chinese variety TV show appeared, at present the variety of TV show is become a kind of cultural phenomenon. In order to attract the audience＇s eye and raise the ratings, many TV stations often use a special device to attract potential the complicated love and affection audience. shared by That is, to sell bromance two straight man） in the （ describe TV show. Accordingly, in the perspective of Danmaku in bilibili, analyses the reproduction of bromance cultural phenomena in X--challenge, and try to analyze the binary opposition between the internet-based fan community and industrialized bromance cultural phenomenon.the bromance selling, by the way, the audience get their own pleasure through the reproduction of details of the show. It is a mutually beneficial relationship They remain in a symbiotic embrace.