突发公共事件微博谣言的演化机制研究——以“马航MH370失联事件”新浪微博谣言为例

Research on the Evolution Mechanism of Microblog Rumor in Sudden Public Incidents--Taking Sina Microblog Rumors in MH370 Lose Contact Event for Example

随着“微时代”的到来，微博在给我们生活带来便利的同时，微博的匿名性、开放性、便捷性也让微博成为网络谣言的新阵地。本文以2014年3月8日马航MH370失联事件为例，以新浪微博为研究平台，从网络动因和网民动因两个视角出发，分析马航MH370失联事件中微博谣言的孕育、扩散、泛化及其消解过程，以总结突发公共事件微博谣言的演化机制。

With the coming of ＂micro-era＂, microblog brings convenience to our lives, whose anonymity, openness and convenience let microblog becomes a new field of internet rumors. Taking the incident of Malaysia MH370 aircraft lose contact which happened on March 8, 2014 for example, as the sina microb- log to object research, from the motivations, this paper restores pe the rspectives of network motivations and netizens process of microblog rumors＇ gestation, diffu-sion, polarization and digestion, and summarizes the evolution mechanism of public emergency microblog rumors.