网络媒体中食品类谣言的传播研究——以“打针西瓜”及其变异信息为例

Research of the Spread of Food Rumors in Network Media--Take ＂Watermelon＂ and its Variation Information as an Example

网络社会的崛起，使得社会治理遇到许多难题，“网络谣言”就是一个挥之不去的阴影。本文通过抽取网页上的信息内容，对“打针西瓜”及其变异的谣言进行内容分析，考察食品安全类网络谣言传播的生命周期，以及不同媒体在网络谣言不同传播阶段所扮演的角色。研究发现，食品安全类谣言的传播有规律可循，从共时性看，存在四个主要阶段：起源期、热议期、辟谣期、存续期，从历时性看，则存在反复性，难以根治。新闻媒体和微博、社交媒体在谣言的酝酿、传播和辟谣过程中，分别发挥了不同的作用。

With the rise of the network society, social governance encoun- ter a lot of problems. ＂Internet rumors＂ is a lingering shadow. In this paper, through extracting the information content of a web page, the ＂watermelon＂ con- tent analysis and its variation of rumors, food safety inspection network rumors spread of life cycle and the different media the spread of internet rumors. Studies have in different time periods in the role of found that food safety class rumors from synchronic look there are four main stages： origin, buzz duration, and from the diachronic perspective exists repetitive, , rumor refutal, difficult to effect a radical cure. The news media and weibo and social media in the process of ru- mors spread and refutal, respectively play an important role.