传播心理学视域下微信“晒自拍”行为研究

The Study on Share Selfie Behavior in WeChat Era from the Perspective of Communication Psychology

随着移动互联网时代的到来，社会媒体化和媒体社会化趋势日益明显。微信作为新兴热门的社交平台，进入了普通大众的日常生活。移动互联网技术加上微信应用的平台，填补了现代人的碎片化生活。受众地位得到提高，用户体验成为关键，普通民众成为表达的主体，微信中“晒自拍”的行为即是人们自信心和自我认同感提升的体现。为了探究微信用户“晒自拍”行为背后的行为特征和心理动机，本文从传播学和心理学视角出发，结合使用与满足、强关系、主我客我等理论，对微信朋友圈“晒自拍”行为进行阐释，对这一流行现象进行思考。

With the arrival of the mobile internet era, both social media and media socialization are going more and more obvious. WeChat, as the rising and popular social application, has entered into people＇s daily life. The combina- tion of mobile internet technology and WeChat platform fills the fractional life of modern people. With the rising of users＇ position, users＇ experience and feeling become the key, and the general public turned into subject of expressing,people＇s confidence and self-identification has highly im share selfie behavior in WeChat as a kind of this improving. pro In ved. We order to can treat search the behavior characteristics and psychological motivations behind share selfie behavior in WeChat, this article will interpret the share selfie behavior in WeChat starting from the perspective of communication and psychology, with use and satisfaction theory, strong relation theory, and lord and I theory, thinking deeply about this popular phenomenon.