摘要
2014年，以鹿晗、李易峰为代表的“小鲜肉”们的火爆成了娱乐界乃至全社会的“现象级”事件，他们的人气爆红与当今移动互联时代的到来引发的各种变化有着密不可分的关系。基于此，本文首先以鹿晗、李易峰的粉丝为个案进行内容分析，探究移动互联时代粉丝的行为模式，从而得出在现阶段，强大的粉丝影响力与移动互联技术的发展、粉丝社群的火爆、泛90后的崛起并成为娱乐市场的主流消费人群有着密不可分的联系。在粉丝的参与下，以用户思维为核心的互联网颠覆了传统的造星模式。粉丝和艺人的影响力是当今互联网跨界布局娱乐影视的重大原因之一，同时也是互联网与娱乐产业深度融合的关键要素。
In 2014, as the representative of the ＂young stars＂, the hot popularity of Lu Han and Li Yifeng became the entertainment industry and even the whole society phenomenon. This phenomenon has close relationship with the advent of mobile internet era. Based on the background, at first, this paper ana-lyses the fans behavior of Lu Han and Li Yifeng with content analysis method. It concludes that nowadays, the powerful influence of fans come from the develop- ment of big data technology, the opment of the fans economy, the stream interne of star today＇s popular of fans＇ community, rise of the post-90 youth who the normal devel- become the main- consumer of the entertainment market. Under the participation of fans, thet, which puts the user thinking as the core, subverts the traditional mode formation. The influence of fans and artists is one of the major causes that internet will trans bound the entertainment industry, and is also the key elements of the internet and entertainment＇s depth fusion.
出处
《新媒体与社会》
2016年第1期311-322,共12页
New Media and Society
