环境议题的媒介建构:传统媒体与新媒体对“黄浦江死猪事件”报道的框架分析

Media Construction of the Environmental Issue：Framework Analysis on the Reports of ＂The Huangpu River Pig Event＂ of Traditional Media and New Media

2013年3月初＂黄浦江死猪事件＂再一次将环境议题拉进人们的视野。在这场影响波及社会各方面的环境争议中,媒体的参与使环境议题有了媒介化的语境,并进一步成为影响甚至掣肘社会公众议题走向和环境认知的关键,因此,具体分析媒介对环境议题的建构现状。对于更好地传播环境议题至关重要。本文从框架理论出发,对传统媒体和新媒体的报道文本进行内容分析,观察两者在环境议题框架设置上的差异。研究发现,传统媒体和新媒体分别在问题应对框架和治理问责框架的主导下,呈现出环境议题认知的全面性与偏颇性、议题表达的理性化与感性化以及环保动员的应对和警示功能,进而提出环境传播双向合力的建议。

In early March 2013, ＂The Huangpu River Pig Event＂ had once again pulled environmental issues into people＇s vision.In this environmental debate,which affects all aspects of the society,the participation of media endows this environmental issues with the media context,and further becomes the key of influencing even constraining the trend of social issues.Therefore,it is very important for spreading environmental issues to analyze media construction of the environmental issue.This article starts from the Theory Frame,analyzes the reporting texts of traditional media and new media,and observes the differences in framework setting between them.It is found that traditional media and new media,respectively,in Response Leading Framework and Management Accountability Leading Frame,have presented a comprehensive and biased awareness on environmental issues,showed a rational and emotional tendencies on the expression of environmental issues,and presented the response and warning function of mobilization in environmental protection.Accordingly,the paper proposes environmental transmission bidirectional force＇s recommendations.