摘要
当下中国正处于社会转型时期,关乎社会公共利益的网络事件频频发生。在＂视觉转向＂的媒介文化生态下,影像传播是当下网络事件进行社会争议建构的重要途径之一,也是一种全新的舆论动员机制。本文认为,以一种图像化的方式来完成事件本身的发声、建构与再现,以及关于事件的话语或意义的构造、生产与争夺,是当前网络事件传播策略的发展走向。
As China is in the trend of social transition,network events relating to social welfare occur frequently.In the media culture of visual turn＇,image transmission is a new mechanism of public opinion,as well as one of the important ways of network events constructing social disputes.This paper holds the view that the current developing trend of spreading network events is to transmit,structure and represent the events as well as bulid,creat and argue about the significance of the event in a visualized way.
出处
《新媒体与社会》
2013年第3期207-215,共9页
New Media and Society
关键词
社会转型
网络事件
影像传播
Social transition
Network event
Visual communication
