符号消费的谱系——鲍德里亚与《物体系》

The Spectrum of Symbol Consumption -Baudrillard and Le Systeme des objets

鲍德里亚《物体系》一书是在物质客体的符号学领域的一种典型尝试。在他看来，物质现实的客体构成了一个指意系统。凌驾于这个系统和日常生活话语之上的，是属于消费主义和广告的标识技术的一个交往系统。商品对于鲍德里亚就像语言之于索绪尔，都是一些符号能指。在这种由商品构成的“符码系统”支配下，人与商品可以相互替代，并依据商品的符号价值实现人自身的价值。

Le Systeme des objets written by Baudrillard is regarded as a typical attempt in the semiology sector of material object. In his view, the objects of corporeal reality constitute a signifying system. What is above this system and the discourse in daily life is the communication system of consumerism and identity technology of advertising. Commodities are important to Baudillard, just like language to Saussure. They, as a matter of fact, are all symbol signifiers. Under the dominance of code system consisting of commodities, man and commodities can replace each other. In accordance to the symbolic value of the commodities, the values of human beings could also be realized.