从双向需求互动看商务英语教学改革

On the Teaching Reform of Business English from the Perspective of Bidirectional Demands Interaction

商务英语是专门用途英语的重要分支，对其进行个人需求和社会需求的综合分析具有非常重要的语言学理论意义和教学实践意义。社会需求是商务英语课程开设的前提和基础，个人需求体现了学习者的学习愿望和学习要求，两者缺一不可，构成双向互动的关系。在此基础上，本文提出了需求分析对商务英语教学改革的启示，教学目标、教学内容和教学方法以及教学评价要紧紧围绕两个需求的不同层次开展，要将个人需求和社会需求有机融合在一起，促进商务英语教学的改革与发展。

Business English is an important branch of English for specific purpose. The comprehensive analysis of individual demands and social demands is of prime importance to linguistic theories and teaching practice. Social demand is regarded as the prerequisite and basis for the offering of business English course while individual demands demonstrate the learners＇ aspirations and requirements;these two factors are interrelated to each other, forming a relationship of bidirectional interaction. On this basis, this paper puts forward the enlightenment of demand analysis to the teaching reform of business English. Teaching objective, content, method and evaluations should proceed on the basis of these two demands by organically combining the individual demands and social demands so as to advance the reform and development of business English teaching.