浅谈产品包装造型的仿生设计

Introduction to the Bionic Design of Product Packaging Shape

消费者价值观、审美观的变化以及需求的多样性，对产品包装设计理念提出各种挑战。同类产品的形态及包装造型需要避免雷同，在包装造型的设计上需要摆脱单一、乏味的形式，从而进一步体现市场导向，不仅使产品包装发挥刺激消费、扩大内需的作用，而且有利于引领市场，满足消费者多元、潜在、健康、超前的需求，为经济和文化的发展做出贡献。在现代仿生学已经走出自然科学和技术领域的背景下，以仿生设计的视角探讨产品包装造型设计中的仿生设计理念、产品包装造型设计的功能要素、仿生类型及设计原则等问题，同时，对包装的文化构架、民族性以及表达方式做深入的研究，具有重要的启发意义。

Consumer values, changes in aesthetic values and diversity of the needs put forward a variety of challenges for concept of the product packaging design. The shape and packaging design of the similar product should be different. In the design of the packaging form in order to reflect the market , we need to get rid of the single and boring oriented trend. As a result, the consumers＂ spending can be stimulated and domestic demand will be also expanded. In addition, it can further lead the market and satisfy the diverse, healthy, potential and leading demand of the customers as well as contribute to the economic and cultural development. In modern times, bionics has come beyond the field of nat-ural science and technology. It is enlightened to explore the concept, functional elements, bionic types and principles in bionic design. At the same time, the in depth research on the cultural framework, nationality and modes of expression in package is also inspiring.