基于物流属性的涉农电商经营模式研究

Research on Agriculture-related Online Business Model based on Logistics Property

物流是电子商务发展的重要物质保障,根据对物流条件的不同要求,有必要对电商农产品进行分类。在分类基础上对不同种类农产品的电商经营模式进行研究的结果表明：不同种类农产品的经营模式存在较大差异;本地化对农产品电商的发展有着非常重要的作用;农产品深加工工业是农产品电商发展的重要保障,电商自营与平台第三方需要分工协作。

Logistics is an important material guarantee for the development of electronic commerce,according to the different requirements of the logistics conditions,it is necessary to classify the agricultural products of online business. Based on the classification,the results of the research on online business model of different types of agricultural products are as follows： firstly,there is a big difference in the business model for different types of agricultural products;secondly,localization plays a very important role in the development of agricultural online business; thirdly,deep processing industry of agricultural products is an important guarantee for the development of agricultural online business;lastly,online business self-support and the third party platform need to work together.