网络新闻对老年人的形象再现研究

The Research on the Representation of Image of the Elderly in the Netnews

本文以内容分析法分析百度新闻频道于2003年至2012年关于老年人群体的新闻报道，探究十年来网络新闻再现老年人形象的变化，旨在探讨媒介尤其是网络媒体如何再现老年人媒介形象。研究发现：网络新闻中“老年人”议题得到关注，呈现多元化趋势；老年人消极形象报道比例上升，彰显老年人优良品质的新闻比例下降，整体形象趋于片面化和刻板化。随着社会文化、技术变迁，老年人缺乏话语权，成为网络新闻中被传播的“他者”，老年人受社会崇敬的地位遭到动摇。

This paper analyzed news reports about the elderly population from 2003 to 2012 Baidu （http： //news. baidu.com/） via content analysis method, decades image of to explore changes in the representation of the image of elderly for in the Netnews, aimed to acknowledge how the net media reproduce the elderly population. The study tound that： Issues concerning the this the elderly in the Netnews are getting attention, showing a trend of diversifieation; the proportion of the reports showing negative image of elderly has risen, the performante of the elderly reported decline in the proportion of good quality. The overall image of the elderly tends to be one - sided and stereotypical. With the change of socio - cultural and technological, older people lack the right to speak and ＂the other＂ in the tus has been revered came tumbling down which was been reported, became Netnews. The old - age social status has been revered came tumbling down.