影视旅游发展现状及对策研究——以横店影视城为例

Research on the Status Quo and Countermeasures of Film and Television Tourism Development in China——Taking Hengdian Studios as an Example

指出了在传统旅游向现代旅游转型背景下,影视旅游方兴未艾,给我国旅游业带来了新的机遇和挑战。鉴于影视城作为影视旅游的载体,以横店影视城作为案例,对横店影视城发展现状进行了分析,总结了影视旅游在发展中存在的问题,并提出了解决的对策,以期为我国影视旅游发展提供参考。

Under the background of the transformation from traditional tourism to modern tourism, film and television tourism is in the ascendant, bringing new opportunities and challenges to China＇s tourism industry. In view of the film and Television City as a carrier of film and television tourism, taking Hengdian film and Television City as a case, this paper analyzes the current situation of the development of Hengdian film and television city. It summarizes the problems existing in the development of film and television tourism and puts forward countermeasures to help the development of film and television tourism in China.