摘要
运用数据包络分析方法(DEA),对2013年33家传媒业上市公司的经营效率进行了实证分析。结果表明传媒业上市公司整体经营效率不高,不同公司间经营效率存在较大差异,而且经营效率未达到综合有效的公司普遍存在资源投入冗余问题,需要适当压缩公司规模,提升公司产出效率。
This paper uses data envelopment analysis （DEA） to analyze the operating efficiency of 33 media listed companies in 2013. The results show that the overall operating efficiency of media listed companies is not high, and there are great differences among different companies. Moreover, the companies whose operating efficiency is not comprehensive and effective generally have the problem of resource input redundancy.
作者
骆阳
黄萌
LUO Yang;HUANG Meng(School of Business,Huaihai Institute of Technology,Lianyungang 222005,China)
出处
《淮海工学院学报（人文社会科学版）》
2018年第12期79-82,共4页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
关键词
传媒业
上市公司
DEA模型
经营效率
media industry
listed companies
DEA model
operational efficiency
