兵家思想在企业管理中的应用——以维沃移动通信有限公司为例

Application of Military Thought in Enterprise Management:A Case Study of Vive Mobile Communication Co.,Ltd.

随着时代科技的发展,消费者对手机的要求也越来越高,各式各样各种品牌的手机款式逐年增加。以vivo公司为研究对象,针对其企业管理中的兵家思想进行了调查,重点调查其"知己知彼,百战不殆"思想的应用,了解vivo手机自身和竞争对手oppo的情况,就存在的问题提出了对策。

With the progress of the times, the demand for mobile phones is getting higher and higher. Various kinds of mobile phones of various brands are increasing year by year. According to the investigation of the military thought of Vivo Limited Company, we focus on the application of the thought of “knowing oneself and knowing the enemy have no danger in the war”, understand the situation of vivo mobile phone itself and the situation of the competitor oppo, and put forward some views on the existing problems.