区域视角下的包装文化创意产业竞争力初探

Research on the Competitiveness of Packaging Cultural and Creative Industry from a Regional Perspective

利用Porter的钻石理论模型作为分析包装文化创意产业竞争力的理论基础,并以云南发展现状为例,分析了包装文化创意产业对区域经济增长、相关产业成长和城市竞争力水平提升的重大影响;依据国内外文化创意产业竞争力的研究成果,提出从推动创意产业同传统产业融合互动协同发展、完善产业链条、优化产业发展环境、拓宽投融资渠道、加快园区集聚发展、构筑人才高地等方面推动该产业做大做强,打造具有核心竞争力的包装文化创意产业集群。

Porter’ s theory of “diamond model” was taken as the theoretical basis to analyze the competitiveness of packaging cultural and creative industry. By taking the development status of Yunnan packaging cultural and creative industry as an example, the significant influences of packaging cultural and creative industry on regional economic growth, related industrial growth and urban competitiveness were analyzed. According to the research status of cultural and creative industry competitiveness domestic and overseas, the following proposals could be considered to motivate and build packaging cultural and creative industry cluster with core competitiveness by promoting industry integration and interaction between creative industry and traditional industry, improving the industrial chain, optimizing the industrial development environment, expanding the investment and financing channels, accelerating the industry park development, building talents highland and so on.