基于拉斯韦尔“5W模式”的网红传播与发展探析

An Analysis of Web Celebrity Communicatio and Development Based on Lasswell's 5W Paradigm

自媒体时代"网红"热潮成为一道独特的媒介景观。从传播学著名的"5W模式"理论出发研究时下火热的网红现象发现,其在传播主体、内容、渠道、客体和传播效果方面都存在一些独有的特点。理性认识网红传播,引导和鼓励网红往专业化、细分化、IP化方向发展,对于构建美好的网络空间意义重大。

A study was made on web celebrity, a phenomenal hot topic in the Wemedia age, according to the wellknown ＂5W＂ Paradigm by Lasswell, revealing some of its distinct characteristics in communication subject, content, channel, object and effects. If these web celebrities are guided and encouraged to be more specialized in refined subdivisions as Ips, it will be of great significance for the construction of a better cyberspace.